Noom is an app on your phone that helps you track your weight, monitor what you eat, and connect with people in your same situation.

Nooms nutritional philosophy is similar to nutritionist Michael Pollan: Eat food, not too much, mostly plants. What Noom does well is create an interactive diary that helps you stick to that method. Ultimately, you make the healthier choices, Noom just creates a structure to make those choices easier. Noom treats you like an adult, even if you’re a stressed-out and time-crunched one.

Once you have your account set up, using Noom is easy to navigate. Every day the app refreshes with about eight tasks the app asks you to complete. Most of the tasks are short articles to read, usually about nutrition and psychology approaches.

Noom is transparent with their psychological approaches. They’ll present information in a way that points out how and why their mechanisms work to reframe your thinking about food, weight, fear, or overall life changes. They admit it when you sign up: “We have a ton of psychological tricks up our sleeves to change your personal triggers and routines.”

There are two major components to Noom: daily weigh-ins and food logging. For the first, most people will need to open up the app and manually enter in their number from their bathroom scale.

Fundamentally, Noom is a calorie-counting program, and it gives you a daily goal for calorie consumption that you aim to hit every day. It has a collection of food already in its database, and an easy way to scan the barcode on a nutrition label to retrieve that food’s information. You can also add additional food items or meals to its database manually.

Noom classifies foods into three different groups: 

Green: foods that you should encourage including in your diet

Yellow: foods that are mostly okay, but should be consumed in smaller amounts

Red: foods that you should limit in your daily life

Noom offers a two-week introductory period, then costs $150 for a six-month subscription. You must enter your credit card up front to access the intro period. While that works out to $25 per month, you’ll have to pay that $150 up front.

The problem with Noom is that it is not a very fast way to lose weight.  I entered all my information in it and specified that I want to lose ten pounds.  Noom told me that it would take three and a half months to lose this small amount of weight.  Not too dramatic.

If you want to lose weight more effectively call us and make an appointment to find out about the Vivesse weight loss program.  Just call 860-761-6666.

Visit https://www.noom.com/ to learn more and get started!